Brand Ambassadors

Professional wrestler, motivational speaker, athlete, fitness trainer, and small business owner. Joe Ocasio has a story that comes from humble beginnings. As a young boy Joe was obese and struggled with confidence issues. Joe was not a naturally athletic boy, and because of how he looked, he was relentlessly bullied by his peers in elementary school and middle school as well as some of his own family members. When he started to seek out different outlets to distract himself from his constant abuse he found the world of professional wrestling. This genre of real life superheroes in this universe of its own was the perfect escape for this young boy, which turned into a lifelong dream to one day become a professional wrestler. The world of professional wrestling gave Joe the motivation he needed to turn his life around as he was able to find the confidence to start believing in himself and despite what the bullies said and did he started his upward climb. He started exercising, eating right, and started to look like his heroes that he watched on TV. Joe is now a very different person than what he was as a child from a physical standpoint and also more importantly, a mental standpoint. He wound up becoming the professional wrestler He always wanted to be working for the historic brand the NWA, AEW, and the WWE. He now runs his own fitness business, where he helps people achieve their goals on a day-to-day basis, and he also is a motivational speaker. His primary goal is, and always has been to help other people. Joe’s mission with LICAB is to help reach as many kids out there as he possibly can that are being bullied, or facing adversity and confidence issues to let them know that whatever dream, or goal they have that they can do it too! Joe continues to perform in the ring to this day along side, focusing on his vision of helping as many people as possible.